Market Research: Analysis of Health Perception

In my upper division marketing course, "Listening to the Customer," we worked with Megan Coats, the dietitian of Cal Poly Dining, to improve the wellness services for Cal Poly students. Part of our study required primary research. I was one of the two people from our class (~40 students) who was selected to moderate the focus groups. As a focus group moderator, I developed a series of unbiased questions, moderated and facilitated discussion for group of 12 participants, and maintained subject focus within group discussion

Netflix Case: Sustaining Competitive Advantage

In my General Management and Strategy course, my team and I developed a strategic plan for Netflix. In this plan, we evaluated Netflix's internal resources, external opportunities and threats, and proposed an action plan for Netflix to maintain and sustain competitive advantage in the online streaming industry.

Market Research: MindBody - Connect Workplace

Our team worked with the MINDBODY Product Marketing team to help research and analyze their new product/service, Connect Workplace. Our findings were found to be very useful to MINDBODY's team, so we were asked by them to present our research to the managerial team at their headquarters. This PowerPoint was presented to MINDBODY's marketing and software team and summarizes our findings and suggestions.

Market Research: Analysis for Rwandan Tea

For my International Marketing course, we had the opportunity to work with a new Rwandan Tea company that was about to enter the tea market. This presentation displays our situational analysis of the tea industry and suggestions for the new brand entering the market. In addition, I brainstormed the brand name, "Royal Rwandan Tea," which was later used by our client.

TrustedPeer Next Expert

I was selected by Cal Poly faculty to be a representative for the Next Experts program. 7 students out of the Orfalea College of Business student body were chosen in total.

Next Experts are selected by leading business schools to participate in an exclusive collaborative network as the next generation of entrepreneurs. TrustedPeer’s Next Expert program represents a democratization of business knowledge across generations.